The priorities of messaging and communications strategies shift depending on the audience, and marketing for CAP teams and when addressing low-to-moderate income audiences is no exception. During this presentation led by Energy Circle CEO and Founder Peter Troast, learn how to utilize effective communications strategies to address LMI audiences, and how to best hone in on your messaging for populations and homeowners who may be seeking CAP services as well. Peter will discuss how to adjust your typical marketing strategies to reach these audience segments, and how to adjust your current communications and messaging to appeal to a different type of homeowner or consumer than you may typically target.
Learning Objectives:
By attending this session, attendees will:
Learn marketing and communications for addressing LMI homeowners
Understand the fundamentals of marketing for CAP audiences
Add tools to their marketing and communications strategies for addressing different economic segments of homeowners and the messaging needed
