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Decarbonization & Electrification
Decarbonization & Electrification
Diversity, Equity & Inclusion
Diversity, Equity & Inclusion
Policy & Inflation Reduction Act
Policy & Inflation Reduction Act
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Program Operations & Updates

Bringing EE to the Masses: Promoting Your Program to a Diverse Audience

Wednesday, April 19, 2023
10:00 AM – 11:00 AM  
Location: 501 (Hyatt)
CEU Hours 1
Diversity, Equity & Inclusion
CEU Type(s): ASHI, BPI, INTERNACHI, NARI
In this session, participants will hear about marketing and outreach techniques that will help them reach new & diverse audiences. Energize Delaware & Franklin Energy will share insights in promoting the Home Performance Program using LMI (low-moderate income) outreach, cobranding with DOE, Energy Star and Trade Allies, and utilizing social media & other online platforms.

Learning Objectives:

By attending this session, attendees will:
  • Learn about a successful Home Performance program that utilizes community outreach to engage income qualified participants
  • View examples of diversity-forward marketing materials and co-branded items
  • Learn best practice tips for using social media and online platforms for audience engagement