This presentation shows you how to increase close rates without asking your sales team to lift a finger. I used this approach to help a home performance contractor boost their average close rates from 30% to 35% by ramping up referrals and repeat clients. Here’s the thing - to sell large projects, your salespeople have to spend time earning the trust of your clients. Don’t let that trust go to waste if clients decide not to move forward right away. You have to follow up to maintain trust and get the call when it’s time to do a project. My approach to following up combines marketing automation with a personal touch. I’ll introduce two steps to roll out an effective long term nurturing campaign, and you’ll get a simple workflow. The best part is that the workflow frees up your salespeople to do what they do best - close deals.
Learning Objectives:
By attending this session, attendees will:
Review the business case for long term nurturing (i.e. engaging with past clients)
Identify two steps to create a long term nurturing campaign that gets results at scale
Develop a workflow for long term nurturing that’s both easy and inexpensive
